Q & A from the Field
Mike Cioffi
Phoenicia Diner (Kingston, NY)
When did you open the Diner, tell us a little bit about your journey?
Mike and his family have had a second home in Margaretville for about 20 years. The diner sits on the route they take to get to their place. Mike always admired the building and was inspired by it, often thinking of it’s potential. What started as just a stop in to check it out ending in him stepping into the restaurant business.
Tell us about Phoenicia and where you are located?
Phoenicia is a small hamlet in the Catskills. By small, I mean the main street is only a few blocks long. Those few blocks are filled with wonderful and unique local businesses. We are located just about a mile southeast of the center of town right across the street from the Esopus Creek with some of the best trout fishing around.
Have you pivoted your business during this pandemic? How have you pivoted?
The day before the announcement was made that we would have to close our dining rooms, we had a pretty serious discussion about how we should plan to stay open going forward and decided that we wouldn’t offer indoor seating anymore. We closed down for a day to get ready to reopen for take-out. I updated our website and POS system for online ordering and we sat down with our menu and started making necessary changes to offer more easy to eat on the go options. Take-out is a whole different game. You have to think about food sitting in a box for 15-30 minutes before it gets eaten and what might happen to the food in that time.
What has been the hardest struggle about this pandemic?
The unknown and just having to accept that you don’t have all of the answers. There is so much information coming from everywhere. By the second week I just had to make myself stop reading the news. Now, I watch townhalls, Cuomo’s briefings, look at our local statistic dashboard, and read industry related articles.
What have you been cooking a lot lately?
I wish. I’ve been working later and cooking less. Luckily my husband has been wonderful in picking up the slack.
Have your customers changed at all during this Pandemic?
Yes, of course. Mostly good change. Everyone has been so outwardly thankful towards us. It’s been really touching.
Community is very important to all small businesses —how has your community played a part in your business?
Man, they get all the gold stars. Our local County Executive put together Project Resilience which partnered with restaurants to feed the community almost instantly. They paid restaurants $10 a meal and orders could be for 250+ people.This income, I have no doubt, was the push some businesses needed to weather the storm. We were part of the project and I cannot express enough how much it helped us and how gratifying it was to be a part of.
The local Chamber of Commerce set up a Facebook page called ‘Ulster Eateries United’ where restaurants could post their menus and daily specials. They already have 10k followers. At the Diner, and especially, our new place, Dixon Roadside, we have had so many new customers that had never heard of us until that page.
We have been floored by the support of our community
Over 300 places in Upstate NY with a focus on art, design hospitality and the natural world, curated by Tastemakers who live in and frequent the area.
April 4, 2020 – Letter to Upstate NY merchants featured on Tastemakers Guide.
All small businesses are important, right down to the first lemonade stand many of us had as kids when we discovered we were entrepreneurs.
Your business is one of the 300 small businesses featured in Tastemakers Guide, selected by Tastemakers that live in or frequent the Upstate Region. Upstate New York is the closest thing America has to the European countryside with its inns, restaurants, farms, and shops scattered throughout the region. I built Tastemakers Guide about a year ago because I wanted to promote our beautiful countryside. I was fortunate enough to sell my last company 1stdibs.com and have the resources to open a small hotel in the lower Hudson Valley, Valley Rock Inn, and now to use Tastemakers Guide to help us all stay in business.
Right now we all need a central station where people can search online in one place to find out everyone’s current business status and to discover new businesses and dream about where we can go when it becomes safe to venture out.
We are making it easy and comforting for people to find out who is open and what you are offering: delivery, curbside pick-up, e-commerce, gift certificates, special rates on future bookings, and acts of kindness.
While we would like to cover all small businesses we are focusing on the ones that drive spending and create local good jobs through hospitality, craft, collecting, and community essentials of which you are one.
There is no cost to be included –
The road ahead will not be easy but there is strength in numbers, even though that is counter to how many of us feel in the current moment.
Before developing Valley Rock Inn, I was the founder and CEO of 1stdibs.com for 17 years. I was responsible for developing and supporting a large online community of thousands of small business owners in the art and design field. Together, we survived and prevailed significant hardships, including 9/11, Hurricane Katrina, and the 2008 financial crisis. The entrepreneurs that were on 1stdibs came through those difficult times stronger I believe because of strength in numbers. If we all work together simply by providing and sharing information with existing and potential new customers we can do the same with this platform.
By now we have all begun to hear about the Federal Government’s programs which will give small businesses a very short lifeline to cover about 2.5 months’ worth of expenses mostly in the form of loans. If you include March, we are all on our own come mid-May, so we must act quickly. Tastemakers Guide will evolve as we go, but getting going is the most important thing.
We appreciate your input and are grateful for your participation, please provide your business status information as soon as possible as we plan to update the site the week of April 6.
Our first plan of attack, once we have updated the site with everyone’s information, will be securing media coverage and getting the site in front of New York City’s tens of thousands of employees in the tech industry. They are gainfully employed and therefore excellent consumers, they love a good database of information and they love Upstate NY.
Warm regards, Michael Bruno
Founder 1stdibs.com
Founder TastemakersGuide
Owner Valley Rock Inn