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(212) 390-1880

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Matter of Instinct


William Li


This is hands down the best barber shop in town. Ruben Aronov, proprietor and superstar barber, always keeps me looking fresh.

Notes from Matter of Instinct:
Ruben Aronov, former owner of Freemans Barber, has cultivated a new barbershop. Matter of Instinct focuses on high quality service and community. His team, invite you to join them at 122 Orchard Street to celebrate the return of old classics - detailed cuts, laughs, music, a drink, and good conversation.

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