Bettina Prentice

Founder of Prentice Cultural
Home Base: New York City
Weekend Home: Red Hook, NY
Instagram @prentice_cultural
prenticeart.com

Bettina Prentice founded Prentice Cultural as a strategic consultancy for the art and luxury sectors in 2008. Her work includes brokering partnerships between artists and brands, fundraising for art related nonprofits, and cultural communications.

Prentice has also produced a select number of highly curated and immersive events including a time travel experiment to 1928 for the Museum of Arts and Design and exploring deep space for Pioneer Works. The company is credited with propelling many of the most exciting artists and institutions to the forefront of the cultural vanguard.

Past and present clients include Tiffany & Co., Bulgari, Peninsula Hotels, Google and Fendi, among others. Prentice has been profiled by Vogue, WWD and New York Magazine, among others.

Shortlists

Upstate New York

Recommendations

Tivoli Mercantile
Tivoli, NY

"This is a fantastic little shop in town center with a wonderful collection of children's clothing and gifts, apothecary items, an excellent edit of boho chic clothing for adults and other odds and ends that Jill TerMolen-Cornillon personally collects."

Bettina Prentice

Little Pickles Children’s General Store
Red Hook, NY

"An adorable children's store in Red Hook with entire sections devoted to fairies, stickers, candy, cooperative toys and more. There is a tree house in the clothing section where little ones can play."

Bettina Prentice

Rainbow Body Yoga
Red Hook, NY

"A little mecca in Red Hook, NY that might be my favorite place in the entire Hudson Valley."

Bettina Prentice

Hotel Tivoli & The Corner
Tivoli, NY

"If we are lucky we’ll snag a table at The Corner Hotel in Tivoli for brunch. The owners (Brice Marden and his family) have done a fantastic job redecorating the hotel, which is also home to his outstanding personal art collection. It is set in a charming century-old building and the farm-to-table menu somehow seems to appeal to all members of the family—a rare yet important factor, for sure. More than likely I will see a familiar face in there, too!"

Katie Lydon