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  • Founder of Prentice Cultural
  • Home Base: New York City
  • Weekend Home: Red Hook, NY

Bettina Prentice founded Prentice Cultural as a strategic consultancy for the art and luxury sectors in 2008. Her work includes brokering partnerships between artists and brands, fundraising for art related nonprofits, and cultural communications.

Prentice has also produced a select number of highly curated and immersive events including a time travel experiment to 1928 for the Museum of Arts and Design and exploring deep space for Pioneer Works. The company is credited with propelling many of the most exciting artists and institutions to the forefront of the cultural vanguard.

Past and present clients include Tiffany & Co., Bulgari, Peninsula Hotels, Google and Fendi, among others. Prentice has been profiled by Vogue, WWD and New York Magazine, among others.

Bettina's shortlist for Upstate NY

"My husband and I both love The Corner, the restaurant in Hotel Tivoli that features incredible farm to table food by Chef Devon Gilroy sourced from local farmers. The personal art collection of painters Brice and Helen Marden is woven throughout the restaurant and the hotel rooms upstairs."


Instagram @hoteltivoli

53 Broadway, Tivoli, NY 12583, USA - map  • 
(845) 757-2100

"This is a fantastic little shop in town center with a wonderful collection of children's clothing and gifts, apothecary items, an excellent edit of boho chic clothing for adults and other odds and ends that Jill TerMolen-Cornillon personally collects."


Instagram @tivolimercantile

60 Broadway, Tivoli, NY 12583, USA - map  • 
(845) 758-3229

"An adorable children's store in Red Hook with entire sections devoted to fairies, stickers, candy, cooperative toys and more. There is a tree house in the clothing section where little ones can play."


7505 N Broadway, Red Hook, NY 12571, USA - map  • 
(845) 835-8086

"A little mecca in Red Hook, NY that might be my favorite place in the entire Hudson Valley."


Instagram @rainbowbodyyoga

35 W Market St Suite 2A, Red Hook, NY 12571, USA - map  • 
(518) 965-9566