Bettina Prentice founded Prentice Cultural as a strategic consultancy for the art and luxury sectors in 2008. Her work includes brokering partnerships between artists and brands, fundraising for art related nonprofits, and cultural communications.
Prentice has also produced a select number of highly curated and immersive events including a time travel experiment to 1928 for the Museum of Arts and Design and exploring deep space for Pioneer Works. The company is credited with propelling many of the most exciting artists and institutions to the forefront of the cultural vanguard.
Past and present clients include Tiffany & Co., Bulgari, Peninsula Hotels, Google and Fendi, among others. Prentice has been profiled by Vogue, WWD and New York Magazine, among others.